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Beat the Wheat Bakery named this year's E-pitch winners

Sara Larrabee

Issue date: 11/6/09 Section: Campus News
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"We really wanted to make more options for people with this allergy as well as raise awareness and provide information about this very common disease." Rhode Island is actually one of the biggest producers of gluten-free products, so for this young group of students there is a potentially very large industry out there for them.

According to the team's research, one out of every 133 people has an allergy to gluten, making their target audience very widespread to begin with. "Even if you don't have Celiac and are just looking for a way to shed some pounds, or are looking for something new to try, this bakery is perfect," said other team member Jenifer DiLapi.

It is very evident that this team really knows their stuff and did their homework. They told me how celebrities are promoting these new gluten-free products because of their health benefits and also how new studies are being tested to show that children with Autism who use gluten-free products are improving with their symptoms of the learning disability.

"The Beat the Wheat Bakery" is also very concerned with cross contamination. "Our bakery is completely gluten-free," Belknap said. "That means that no type of substance that contains gluten will be found inside our shop which will guarantee the authenticity of our bakery products."

When asked how they felt when their names were called as the winners, DiLapi said, "We were all holding hands, praying and hoping that our name would be called, but at the same time we didn't want to trip up the stage or stumble on our words." Belknap added, "It was a lot of pressure, but it was exhilarating and an awesome experience."

The team's future is focused on creating an advertisement for the next upcoming competition on November 11th. On this day in the Rotunda, all the same Business 101 student teams will again compete for a spot on the back of next year's business text book. Additionally, the team is still working on finishing their entire business plan by November 30th.

I asked DiLapi and Belknap if they would ever really start this business, and they both responded with an "Absolutely!" "We would have to see where we were all at in our studies and in our lives," Belknap said, "But we both have experience in the restaurant business because of our families, so I think we could be very successful," DiLapi added.

Congratulations again to "The Beat the Wheat Bakery" for its victory in the Fall 2009 Bryant E-pitch Competition, and also to the top 12 finishers and all of the other teams who have worked so hard up until this point. Also, be on the lookout for a "Beat the Wheat Bakery" near you!
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